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Visit Scotland hoping for a “Brave” 2012
This year will see a unique global marketing campaign to promote Scottish tourism. Disney-Pixar, the film company behind such modern classics as Toy Story, Wall-E and Monsters Inc will team up with...
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Iain’s back from Indaba 2012
Freetobook’s co-director, Iain Stewart, recently returned from the INDABA in Durban, one of Africa’s biggest annual tourism marketing events. The 2012 INDABA, with its theme of “Shaping Our Future...
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Your Website-Bite Sized Winning Strategies (1of10)
Great websites a winning strategy. A winning website is a worthwhile investment. Like it or not your customers will form a view about you and your property based on what they see and how they interact...
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Ayrshire Bed and Breakfast Association gets Online
ABBA Case Study : Brochure websites no longer work, your customers want to book online. Getting your Association online – Ayrshire Bed & Breakfast Association Case Study Many websites created by...
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Customer Reviews – Bite Sized Winning Strategies (2of10)
Customer Reviews - How to win at the reputation game. Customers trust reviews above promotional material and nothing you can do will change this. Reviews are extremely important for your sales, over...
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Connect Booking.com and LateRooms
Update Booking.com & LateRooms in one place We all know that in the current economy every extra booking is precious. We also know that an accommodation owner’s time is valuable. There are always a...
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More bookings for Elgin B&B via Freetobook channel manager
Case Study: Freetobook’s channel manager brings more bookings to Ardgye House B&B in Elgin. In the current economy, many independent accommodation providers know all too well the importance of...
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How To Manage Your Online Reputation – Part 1
Iain shares some thoughts on the best ways to engage with your customers online and how to turn good service into sales. Everyone seems to be talking about ORM. You could even say that right now ORM...
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VisitScotland Update
freetobook connecting with VisitScotland One of the most exciting things on the horizon for freetobook is our new connection with VisitScotland. VisitScotland has a new accommodation search system that...
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Winning Images – Part 1
Great Visuals Sell Accommodation Big hotel chains have the largest marketing budgets, so their websites must always be the ones that attract the most attention. Right? Wrong. In the USA recently, it’s...
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What’s Your Unique Selling Point?
USPs can be powerful sales tools USPs are all the rage these days, because they make you stand out in an increasingly crowded marketplace. Given how full of character – and, yes, “quirky” even! –...
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Planning ahead for your promotions
This week’s guest blog is from US based social media and marketing expert Heather Turner, “Chief Logroller” at Forfeng Media. Here Heather helps you plan your social media calendar for holiday events...
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Back to Basics
Well done, you’ve made it to the end of the busy summer season. Take a breath but then start planning for next year. Guests are already thinking ahead to next year’s holidays so you must too. If you...
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What’s your digital footprint?
As a property owner, what’s your digital footprint? US based marketing guru Heather Turner, Forfeng Media provides some great tips and cautionary tales. Facebook Posts: Make sure your posts are locked...
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Accommodation photography
As the old saying goes, a picture is worth a thousand words…. It only takes a quick glance for someone to evaluate what they see and form a positive or negative judgement. In fact, studies have shown...
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Why it pays to sleep around for B&B owners
A Guest Blog by Heather Turner at Forfeng Media. I wrote a post a while back about Viewing your restaurant from a customers perspective, and it occurred to me after spending a weekend away at a very...
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